Here’s a free fact for you:
20% of music sales take place in the last six weeks of the year.
That’s a lot of percent, and a ton of artists will totally brush off this holiday season even though just by doing a few things they could increase their revenue.
Who doesn’t want to increase their revenue?
People who don’t want to pay taxes, that’s who.
But! You want to make more money, so that you can pay for the poor old lady next door’s social security that has to listen to your band make noise all day.
Here’s how to make a little extra cash this holiday season.Record a Holiday Single
Hop into the recording studio and knock out your band’s favorite Christmas song. Don’t be lame though; add your style into it.
With the beautiful masterpiece you just made you can either give it away for free (tips below) or put it up for sale somewhere.
If you’re giving your single away for free, don’t make it completely free. Build a mailing list. Put a block on the download so that fans have to enter their email to receive it. Your fans love you and they’re going to love getting a song for free, so giving away their email is nothing.
Put up a YouTube video of the single and send people to it. There you can easily add a link to download it or send them straight to your Facebook page.
Give your beautiful holiday song to the old lady next door. Merry Christmas.Run a Holiday Sale
The only reason I thought of this is because of the Macy’s commercial I just watched.
But seriously, it’s so easy to run a sale through the holiday. You can edit the prices on basically any platform that you choose to hold your music. After the holidays just raise it back to normal.
You can do “BOGO”(“Buy one, get one” for you non-marketing noobs). Buy one album, get the next one free. You can even do this with your merch if you have more than one t-shirt design.
Speaking of merch, you can use discount codes on almost any platform. Post your discount code a couple of times on social media and people will freak out and buy tons of stuff.
Play a Holiday Themed Show
Here in Buffalo we do this thing called the Winter Rager. It’s our holiday show spread over a couple of days only featuring local bands.
Check if your city does something like this.
It’s the perfect place to snatch a couple more CD or merch sales. Or just get the word out about your band.
If your city doesn’t do holiday shows, which is crazy, book your own. Or play in someone’s basement because that is dope as hell.
What To Do Now?
Now you’re going to share this with your bandmates, so that they gain the wisdom you just gained. Don’t be selfish. Use the bottom or sidebar buttons to send it to them.
Then on a more serious note, you can start figuring your holiday stuff out. If you record a holiday song post it on our Facebook page, because we seriously want to hear it.
Then if you’re feeling super crazy send us a tweet (
@ninthdigital) with your tips for hiking up music sales this season. You’re way smarter than us.
Yes!
