Sometimes, while browsing the internet, I will find a website with a design I really like, or want to offer customer feedback, or simply want to ask the company a question, but here’s the thing...
...I look and look, yet I can’t find a way to tell the person who owns the website!
Even a blog can use one.
It’s a way for your visitors to talk to you!
Some people may think that it’s a good idea to just put their email on their contact page and call it a day.
That isn’t practical.
So, ask yourself, “why do I need a contact form on my website?”
The main reason is because it’s convenient to be available to your users
There are a bunch of other reasons as well.
Let’s take a look at a few more.
So people can ask you questions
If you sell a product on your website, potential buyers may have some questions about it.
And how could they ask those questions without some way to contact you?
These potential customers may give up instead of trying to find another way to get in touch with you. This might end up in a loss of revenue.
If you own a blog, someone might ask you a question because they know you as an ‘authority’ in your field, which just means you know a lot of information about the topic of your blog.
They might want to get the answer to a question, or they might just want to pick your brain.
Either way, it’s the perfect reason to have a contact form on your website.
So people can give you feedback
There are loads of different reasons that a visitor to your website would want to give you feedback.
I can think of a couple of reasons that I’ve wanted to give feedback.
Maybe I like your design? Maybe I want to add a tidbit of knowledge to your blog post I just read? Maybe I have an idea that you can use to make your product better?
Sometimes people just want to report bugs, which is my personal favorite reason to receive feedback.
Whatever the reason, customer feedback is extremely valuable.
So people can’t spam you
If you are used to just leaving your email, you may already know this, but some people like to send cold emails to people hoping to make a quick buck.
By leaving just your email on your contact page, you are exposing yourself to this spam.
You may think that your visitors will use it to contact you, but unfortunately that isn’t always the case.
Here’s how they do it:
People who spam email addresses will use bots and spiders to crawl websites and find exposed email addresses.
These email addresses get put into their database.
And then —BAM!— they email blast you some garbage, and all the sudden you’re buying some lame ebook you don’t even need.
Using a contact form, people may still try to sell you things. It still happens to me. However, it’s been cut back by a ton since solely using a contact form.
It’s a lot harder to crawl and fill out contact forms than it is to add an email to a database. That’s because it’s a lot more effort to program a spider to crawl and fill out a bunch of different fields on a contact form.
So you can get a lead
If someone is using your contact form, they are probably interested in your brand or product.
Which is perfect if you want people to purchase your product, or be added to your email list.
A contact form is the perfect way to get to know your target market and audience.
If you are looking to add people to your email list from your contact form, make sure you let them know that they are being added to an email list.
Make sure you give them the choice to opt-out if they don’t want to be added to an email list, but still want to contact you.
Other contact form tips
Don’t just leave your social media accounts.
Many people think this is a good idea, but all it does is make more effort for your users. Instead, leave your social media links along with your contact form. That way the users that would like to use your contact form can, and the people that prefer social media can use that.
A contact form will make you look more professional.
It makes you look more serious about your website. It shows that you have invested time and care about what your users have to say.
A contact form helps you stay organized.
If you are using a Ninth Digital Website
, all of your contacts will be kept in one place. If you ever need to reference a message, you can just check your contacts page.
There are many reasons that you want to include a contact form on your website.
Being available to your customers
, preventing spam on your website, getting leads, adding users to your email list, allow visitors to give you feedback, and more.
Why do you think a contact form is important in 2021 and beyond?
Let us know by using our contact form
And, don’t forget to share this with someone you love!