What is the best word count for a blog post to rank high in Google?
2 minutes to read | 01.08.2021
For Google to consider your blog post quality content, the minimum amount that you need to write is 300 words.
If you want to rank a little bit higher in Google shoot for writing at least 1,000 words for your posts.
Other studies have shown that even longer articles (2,100-2,400 words) are the best length for a blog post.
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If you are writing a post for your blog, word count is something that you have to pay attention to.
If your blog post is too short it may not qualify as quality content in the search engines. If it’s too long, it may turn people off at the time it takes to read it.
First, let’s take a look at the minimum amount of words you need to write for your post to be considered quality content in the search engine.
What is the minimum word count?
Quality content is important because it helps your SEO. This means higher search rankings, bringing in more targeted users, and building your brand’s authority.
So, anything under 300 words will probably not rank very high in the Google search engine results.
However, even though they say 300 words is the minimum, Google has shown to favor blog posts that are at least 1,000 words in length.
This means that if we have two blog posts of similar quality, one that is 300 words long and another that is 1,000 words long, the longer post will most likely be favored.
What is the best word count for blog posts?
But, it’s possible that a higher word count that 1,000 is even better.
According to a study that HubSpot did using the content that’s posted on their own site, the articles that are the most read have between 2,100 - 2,400 words.
These articles take between 8-12 minutes to read. They are the most likely to be shared on social media.
Write for the length that works for you
Don’t add fluff for a higher word count. Word count is just one aspect of SEO, so longer doesn’t always mean better, especially if you add fluff to extend the length of the article.
If you can explain what you need to in 1,000 words, keep it at 1,000. Once you start adding fluff the quality of the article will go down. It’ll be less likely to rank high or be shared by visitors.
If you are looking to rank your blog post in Google, the minimum amount of words you need to write is 300.
For better results in the search engines, you should be aiming for at least 1,000 words in length.
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