What is content marketing and why is it important for your blog?
What is content marketing and why is it important for your blog?
8 minutes to read | 12.12.2020
TL;DR Content marketing is creating and sharing relevant, useful content, mostly for free, to attract people to your website. Content marketing is important because it brings quality visitors to your website, builds trust and authority within your field, and can help build a community. Some things to remember about content marketing - create quality content, a good post title can go a long way in SEO, post content consistently, and aim for around 1,000 words for text content.
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If you’ve done any research on building a blog, you’ve probably heard the phrase ‘content is king’. If not, you just heard it. What does that mean? Content is king means that your content is going to be the biggest, and best, way to attract people to your website. It’s vital for the success of your blog or online business. Is content really king? Content is king. The great thing is, you can take advantage of content by using something called content marketing. Let’s learn what content marketing is and why it’s important for your website. What is content marketing? Content marketing is when you create and use your own content to attract visitors to your website. - Your website’s content is relevant to your brand and useful to your visitors in some way, usually to help solve problems. A quick example: Let’s say you run a book blog, and your content is gathering the book recommendations from important, influential people and presenting it to your visitor. A person who wants to read what Barack Obama recommends will go to Google and do a quick search. Your article pops up and they click on it. You have a new user! Content doesn’t have to be exclusively blog posts either. It can be videos, images, podcasts, or even social media posts. Sometimes you can create multiple pieces of content by creating different types of one piece of content. For example, if you make a how-to video for YouTube, you can use that same video to create a blog post. Or, transcribe your podcast and post it on your website. So, now we know there are multiple types of content, we want to stay focused on blog posts. Why is content marketing important for your blog? The biggest thing that content marketing does for your website is bring you visitors. And these aren’t just any visitors. These are targeted visitors. People who are already interested in your topic, or niche, and they just landed on your website! The visitors may become subscribers who have more loyalty to your website or brand. The idea is that the more good, quality content you have, the more visitors you will receive, the more subscribers you will create, the more sales your website will get. - And content marketing isn’t just good for getting sales. Let’s check out what else it’s good for. Authority One of the goals of content marketing is to bring you more brand awareness, which helps build your authority online. Authority is another important part of content marketing. People like a brand that they feel they can trust. Your content will help your website become that brand, especially if you provide your users with value without asking for anything in return. You want to build that trust with your audience, and content marketing is a cost effective way of getting your brand out there. Usually, the only trade-off is the effort needed to create the content. Not only will this help you rank higher in the search engines, it’ll also keep you in the minds of your users if they have questions about your niche. For example, you run a plumbing business. If someone has used your website in the past to answer a few basic plumbing questions, they are likely to think of you when they need a plumber for anything more than basic tasks. You want to establish your website or blog as a credible place to get information. A place to keep coming back to for more value. Building an email list Content marketing is also a great way to build an email list. If someone lands on your website from a search engine, and they like your content, they are likely to enter their email to get more in the future. An email list can be used to build a loyal community around your brand, or be used to generate more leads. Content marketing isn’t just good for getting sales. It’s good for creating brand awareness, authority, and building a community through an email list. - Content marketing tips The best part about content marketing? Posts and articles will most likely stay in the search engines for a while, allowing your content to bring you visitors over the course of time. Even long after you’ve written that post, or created that video. That’s called evergreen content, and it can help your website thrive. What are some ways we can achieve this? All of your content should be quality content If content is king, quality is queen. - They go hand-in-hand with one another to rule the land of search engines and social media platforms. And, we all know a king is nothing without a queen. What is quality content? Quality content can have many different definitions depending on where you look on the internet, but to us it can be summed up as entertaining, relevant, helpful, informative, or original content that resonates with its audience. At least that is what we aim for when we create content. It also means as little spelling mistakes or punctuation errors as possible (that you can help). These little errors can unfortunately leave a bad impression on some visitors and prevent them from sharing your content, or worse, ever coming back to your website. Why is quality important? Quality content will help your SEO, meaning higher rankings in the search engine. Higher rankings means more searches, more traffic, and possibly more sales. Content can help separate you from your competitors, which can mean more subscribers as you have something different, or better, to say. This retention helps your blog grow and builds that authority. Users are also more likely to share your quality content on social media, which is basically free advertising for you. Not only will that help more people come to your website, but people will end up following you on social media as well. More social media follows can mean more people see your future content. A little effort can go a long way with content marketing. Picking a good title for SEO Making sure you have a good title for your content is important. It’s the first thing that people will see in the search engines. The title is supposed to catch their attention and make them click into your website. To pick the best title for SEO, keep the character length between 60 and 70 characters. Keep it relevant and detailed. If you’re serious about ranking in the search engines, you are going to want to include a keyword or two in your post title. That way, when people search that keyword, your post pops up. We wrote a whole post on picking a good post title for SEO. Check it out for more tips! How often should you post new content? How often you post content really depends on you and how often you want to post. Some blogs post a lot and some blogs post only once in a while. If you run a news, or celebrity blog, you probably have to post almost every day. If you run a history or science blog, you can probably get away with posting once per month. How often you post content doesn’t really matter as much as posting consistently does. If you choose to start posting every other day, then you should keep that up. But remember, quality is queen. How long should blog posts be? If you’re looking to get indexed by Google, your content should be at minimum 300 words in length. Anything less than that will not be seen as quality content by Google. However, Google has shown to favor posts that are at least 1,000 words in length. These posts can be seen by Google as more quality. A study that HubSpot did on their site, shows that the average words per post in their top 100 posts was between 2,100 and 2,400. That doesn’t mean that you absolutely need to be shooting for 2,400 word blog posts. More isn’t always better. If you can explain what you need to in 1,000 words, don’t try to stretch it to 2,000 words just to increase the length. Usually, that involves adding irrelevant fluff and can decrease the quality of the post. A good rule of thumb is to always have a goal to shoot for at least 1,000 words of quality information. - Keep in mind, word count is just one factor of quality content. Summarize Today, we learn that content marketing can bring targeted visitors to our site. People who may want to stick around for more. It’s important to focus on good, quality content to build brand awareness, authority, and trust. - We also learned a few guidelines for content marketing, like how often to post quality content, how long your content should be, and how to pick a title to rank better in the search engines. Most of all, we learned that content is king. Don’t forget to share!
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