Overview of using a Google Analytics 4 web data stream
Overview of using a Google Analytics 4 web data stream
5 minutes to read | 11.19.2020
TL;DR Realtime is what's happening and has happened in the last 30 minutes on your website. Acquisition is how your website is getting users, whether that be through search, social, or other referrals. Engagement shows how users interact with your site, including what pages they've visited. Retention will show returning visitors versus new visitors coming to your website. Demographics will display a list of users based on certain conditions like location or age. Tech shows exactly what devices and more your visitors are using. There is a lot you can do with Google Analytics. It's always a good idea to play around with it and see what you can find.
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Google Analytics has been one of the best, if not the best, web statistics tools since its release in 2005. It’s been the most used web analytics service since 2019. - Recently, in October 2020, Google released the newest version of their service called Google Analytics 4, GA4, which is going to be replacing their old service, Universal Analytics, or UA. With this new release comes the web data stream. If you’ve used Google Analytics before, data streams won’t be too hard to learn, and if you’ve never used Google Analytics before, then you’re about to. Since Google Analytics 4 is new for both beginners and experts, we are going to take a quick look at some of the web data stream components. Of course, there is a lot more that you can do with Google Analytics than what we are going to cover in this tutorial. From the Google Analytics Home page: Realtime Realtime is where you will see what’s happening on your website - right now. You will see how many users you’ve had in the last 30 minutes, their device, source, what pages have been viewed, and some other details. Realtime is important to watch when you post new content, when you post a link on social media, or just to check up on the site’s recent visitors. - Acquisition Acquisition is how users are getting to your website. On the acquisition page, we can see how many users have visited within a certain timeframe. Mainly, we can see how they got to your website, whether it be from a search engine, social media, other website, or directly to your site. Engagement Engagement is how users interact with your website. Do they click through to the next post? Go to the home page? Or do they read your content and then leave? On the engagement page, we are looking at how much time the user spends on your site, which pages have been viewed, events that are being triggered, and a few other details. Monetization If you have AdSense or AdMob linked to your Google Analytics, here is where you will be able to keep track of your revenue. Retention Retention will show you the number of users that have returned to your website versus the number of users visiting your website. In other words, it’s the percentage of users who return to your website after leaving it. This is important for figuring out why users are coming back to your website. Do you have a guide that visitors reference back to? Do you post new content daily? You can use this information to help grow the number of people who want to revisit your site after they’ve used it. Demographics On the demographics page you will see all the different types of users that are coming to your website. We can see where in the world these users are though their country or city. Other information you can find on this page is the user’s age, gender, interests, and language. Demographics can be important for determining your target market. - Using this data, you can focus your efforts on this market, instead of wasting time with an audience that might not work for you. Tech Tech shows exactly what your visitors are using to see your website. Things like devices, platform, browser, operating system, even screen resolution can be found here. These are all important for finding what devices or resolutions your focus should lie. Conversions Conversions are your most important events. They are the events that you need to know about. You would label something like a purchase or sign up as a conversion. All events This tab shows you all the events that were triggered while a visitor was using your website. You will find things like the number of users who triggered an event, how many times the event was triggered, and the average number of times that the event was triggered per user. Analysis Analysis is a tool that you can use to create custom data sets. You can use these data sets to compare, share, and take action on your visitors. Audiences Audiences are the characteristics of your users. This tab sorts users out based on a specification. The default for audiences is ‘All Users’ and ‘Purchasers’, but you can create custom audiences based on certain specifications. User properties Lastly, we have user properties. Here, you can identify different attributes of your users by creating a user property. A user property can then be used to filter reports based on your property’s value. Summarize As you can see, there is a lot that you can do with Google Analytics 4 web data streams. This was just the basics when it comes to Google Analytics, and there is so much more that we didn’t cover. For now, it’s a good idea to play around with it, try to create some custom reports, and familiarize yourself with the tool. It can pay big to know your audience. Share this to the people that may want to try Google Analytics 4.
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